Tuesday, March 25, 2014
NIKE AIR MAX 1 (AIR MAX DAY)
27 years ago, Nike opened up an uninhibited view of the ultimate cushioning by cutting away the midsole sidewall on the Air Max 1 to reveal their concealed Air bag technology. An icon was born, and as they say, the rest is history. The original Air Max 1 hit retail shelves on March 26th in 1987, now nearly three decades down the track and with the franchise still pounding the pavement as strong as ever, Nike look to honour the original release date with a special edition Air Max 1 delivery. Featuring the same red/white/grey colourway as the OG, the Swoosh sub in a Volt sole and tongue lining – a colour used by Nike regularly to highlight new technologies and performance silhouettes – with the commemorative date 3.26 printed on the tongue tabs. We could riff about the history of Air Max all day long, in fact we’ve already done that in our 72 page Air Max retrospective in Sneaker Freaker issue 28, check it out here. The Air Max 1 (Air Max Day) will be available on Nike.com and from select Nike retailers globally on Wednesday March 26th....
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