Adidas x Star Wars Collection...Singapore Campaign

The Death Star is no longer Darth Vader’s sole approach to galactic domination– the Force’s fallen hero takes on a more personal approach when invading Earth and stormed through cities with his army of Stormtroopers. A footage of the ranks marching in file through Singapore’s busiest shopping district, Orchard Road, has been captured and release onto the web. Fret not, this really isn’t Lord Vader unleashing his wrath onto the international hub of a Southeast Asian island, but is a part of a global marketing campaign effort put forth by adidas Originals by its upcoming release of adidas Originals x Star Wars collection. While the collection is not dropping until January 2010, Darth Vader and the Stormtroopers have been seen carrying adidas Originals bags and flipping through merchandise at a local adidas Originals store, discussing kicks and tees amongst themselves in a galactic fervor. Check out the campaign video, and don’t get too shocked if you do spot Darth Vader prowling through the streets of your city, or promptly taking that pair of Nizza Hi you are holding out of your hands at the adidas store. Stay tuned for more campaign news and videos, meanwhile, check out the Spring/Summer 2010 Star Wars collection again while awaiting the Force to be hitting stores near you...

Adidas Original 2010 Spring/Summer STAR WARS Collection

For its Spring/Summer season adidas Originals teamed up with Star Wars for a memorable collection of footwear and apparel. Although the theme has been used in the world of fashion already, this new collection seamlessly fuses inspiration from legendary Star Wars characters and scenes with iconic adidas Originals silhouettes. The pieces begin to hit all adidas Originals stores and other select retailers in January 2010 while a closer look into the lineup will soon be made available.