Wednesday, September 29, 2010

OL SCHOOL WEDS Video-----Doug E Fresh

Although he began his recording career as a solo artist as one of the last artists on Enjoy Records and one of the first on Vintertainment Records (the same New York-based label owned by Vincent Davis that would later make a name of Hip-Hop artist Joeski Love and bring R&B icon Keith Sweat to ultimate fame), it was when he and a new team of DJs known as The Get Fresh Crew (Barry Bee and Chill Will) along with a newcomer named MC Ricky D (who would later achieve fame as Slick Rick) came to fledgling New Jersey-based Hip-Hop label Reality/Danya Records the following year and recorded "The Show" (which borrowed the melody of the Inspector Gadget theme), and "La Di Da Di", a tune that was completely voiced by MC Ricky D and backed by Doug E's beat box for the entire duration of the song. It was when both of these songs were released on a single (particularly 12" single) that broke him (and Slick Rick) into stardom. Both "The Show" and "La-Di-Da-Di" are considered two of the all-time greatest early hip hop classics, and, as such make up one of the first and only Hip-Hop singles to have two hit songs on the same..

Unfortunately, Slick Rick would leave the group after almost a year after the single was released leaving many wondering what happened to him until 1988 when he became a Def Jam artist and released his debut album The Great Adventures of Slick Rick. Doug E. Fresh and The Get Fresh Crew soldiered on, now officially signed to Reality/Danya and releasing two albums from that period -- Oh, My God! from 1986 (which includes the hit song "All The Way To Heaven") and The World's Greatest Entertainer from 1988—both of which are now long out of print and extremely rare. The main single from the album The World's Greatest Entertainer was "Keep Risin' To The Top" which was named after Keni Burke's then-obscure 1981 hit "Keep Rising To The Top", which, thanks to being sampled in Doug E. Fresh's song, has become Keni's signature tune. Doug E.'s "Keep Risin' To The Top" also samples the main chorus phrase of Heatwave's 1976 classic, "Ain't No Half Steppin", which Big Daddy Kane also sampled that same year for his song of the same name.

In 1992, after a four-year hiatus, Doug E. Fresh joined with MC Hammer's label, Bust It Records and issued one album, Doin' What I Gotta Do, which (despite some minor acclaim for his single "Bustin' Out (On Funk)" which samples the Rick James 1979 single, "Bustin' Out") was a commercial failure.

In 1993, Doug E. Fresh found a new home at Island Records affiliated label Gee Street under their new division Gee Street Independent. At the time, he managed only to release one single which contained three songs -- "I-ight (Alright)", which was the main song, "Bounce", and "Freaks". Although "I-ight" (which originated the now-famous club chant "Heyyyyyy, YO!... I-iiiiight?") was slated to become the first major hit for Doug in 5 years, it was almost immediately overshadowed by "Freaks", a Dancehall tune beatboxed entirely by Doug E. and vocalized mainly by his protege, a Brooklyn-born Jamaican teenage newcomer named Lil' Vicious. The song received major radio and club play, followed by video play when the video was finally produced a few months into 1994. Lil' Vicious would soon drop the "Lil'" from his name and ink a deal with Sony Music's Epic Records for three years, although he would only sire one album, Destination Brooklyn.

In 1995, Slick Rick and Fresh reunited for a track on an album titled Play, which found Fresh back on his feet. Play received positive reviews; Bret Love wrote that the record is "a welcome flashback to the days when guns, drugs, sex and violence were not the genre's primary lyrical focus."
Keep Rising to the Top

Cut That Zero

All the Way to Heaven

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